Repflix – branding, web design and optimization
I spearheaded the complete rebranding of Balipalm to Repflix, encompassing the corporate brand overhaul, store redesign, and website optimization. My goal was to transform the brand identity to resonate with our target audience, enhance the online shopping experience, and optimize the website for exceptional search engine performance and conversion rates. Challenges Solutions and Implementation […]
Founding and Growing Andline AG
In 2015, I founded Andline AG with a clear vision to establish an omnichannel distribution hub for lifestyle products, electronics, and telecom products. Catering to diverse market segments, Andline AG operated under three distinct brands: the B2C online shop Andbox, the B2B online shop Andline, and the retail concept Fix&Go. Project Overview Challenges and […]
Strategic Leadership at Innocit GmbH
As CEO of Innocit GmbH, I was entrusted with the comprehensive management of the company and its retail arm, Cityphone stores. Innocit GmbH operated as a retail chain with a focus on telecommunications products and services, boasting a total of 4 stores across Western Switzerland. Project Overview Achievements Challenges and Solutions Expansion […]