Repflix – branding, web design and optimization

I spearheaded the complete rebranding of Balipalm to Repflix, encompassing the corporate brand overhaul, store redesign, and website optimization. My goal was to transform the brand identity to resonate with our target audience, enhance the online shopping experience, and optimize the website for exceptional search engine performance and conversion rates. Challenges   Solutions and Implementation […]

Audiobook Recommendations for Business and Self-Growth

Embarking on a journey of business acumen and personal development can be transformative. Audiobooks serve as an excellent resource for those looking to expand their knowledge and skills on the go. This curated list is categorized into key areas of interest, ensuring you find the guidance you need, whether in entrepreneurship, personal finance, self-improvement, or […]

Corona Pandamic -Establishing a Covid Test Center

In response to the global pandemic, I took on the challenge of building a complete Covid Test Center from the ground up. My responsibilities encompassed creating the branding, developing the web presence with online appointment booking capabilities, and automating result certification through a custom dashboard integrated with the Swiss Government API.   Challenges Solutions and […]

Founding and Growing Andline AG

In 2015, I founded Andline AG with a clear vision to establish an omnichannel distribution hub for lifestyle products, electronics, and telecom products. Catering to diverse market segments, Andline AG operated under three distinct brands: the B2C online shop Andbox, the B2B online shop Andline, and the retail concept Fix&Go.   Project Overview Challenges and […]

Strategic Leadership at Innocit GmbH

As CEO of Innocit GmbH, I was entrusted with the comprehensive management of the company and its retail arm, Cityphone stores. Innocit GmbH operated as a retail chain with a focus on telecommunications products and services, boasting a total of 4 stores across Western Switzerland.   Project Overview   Achievements   Challenges and Solutions Expansion […]